In a number of developed countries, there are so-called “music” roads. These are sections of the route with grooves of different depths, located (across the direction of the road) at a certain distance from each other. Traffic creates different frequencies. The alternation of these frequencies “creates” a melody that is accessible to the human ear.
The sound of the melody is directly determined by the speed. The highway is designed in such a way that the musical composition is heard only by the driver whose vehicle is moving at the designated speed. Continue reading
Have you noticed yourself? You can’t remember the phone number or the intercom code, but as soon as your hand touches the digital scoreboard, your fingers type in the desired code. Tactile memory? Yes, and it can also be visual, olfactory, auditory, etc. We remember the bored tune by ear, sing it. All it takes is for the chorus in a hit song to be sung twice, so that the listener will remember it forever. We can say that auditory memory is quite well developed in most people, and, consequently, the effectiveness of advertising through hearing in some cases is much higher than through other channels of perception. And in many cases, additional information received when listening to an audio message (for example, a video sequence) only distracts from the information and reduces its memorability. Continue reading