Monthly Archives: April 2018
Sound and memory
Have you noticed yourself? You can’t remember the phone number or the intercom code, but as soon as your hand touches the digital scoreboard, your fingers type in the desired code. Tactile memory? Yes, and it can also be visual, olfactory, auditory, etc. We remember the bored tune by ear, sing it. All it takes is for the chorus in a hit song to be sung twice, so that the listener will remember it forever. We can say that auditory memory is quite well developed in most people, and, consequently, the effectiveness of advertising through hearing in some cases is much higher than through other channels of perception. And in many cases, additional information received when listening to an audio message (for example, a video sequence) only distracts from the information and reduces its memorability. Continue reading
Meaning of sounds
Sound is one of the types of information that a person receives from the surrounding world in addition to information, in addition to other senses (vision, touch, smell). Since ancient times, people have been surrounded by sounds, and most of them were unconsciously associated with certain feelings and ideas. Some-with fear (roar, screams, animal howls) others, on the contrary, have to calm and relax (the sound of sea waves, the murmur of a stream, calm breathing, the rustle of trees, the singing of birds). Some sounds, known and ubiquitous, become neutral and commonplace, while new and unknown ones, on the contrary, cause alarm and confusion. Animals can easily distinguish threatening sounds from all others. Continue reading
