Meaning of sounds
Sound is one of the types of information that a person receives from the surrounding world in addition to information, in addition to other senses (vision, touch, smell). Since ancient times, people have been surrounded by sounds, and most of them were unconsciously associated with certain feelings and ideas. Some-with fear (roar, screams, animal howls) others, on the contrary, have to calm and relax (the sound of sea waves, the murmur of a stream, calm breathing, the rustle of trees, the singing of birds). Some sounds, known and ubiquitous, become neutral and commonplace, while new and unknown ones, on the contrary, cause alarm and confusion. Animals can easily distinguish threatening sounds from all others. Man, as a result of his development, has moved away from nature, but on the biological level, at the level of the same subconscious, he still listens to every sound and reads the necessary information from it.
Gradually, with the evolution of a larger number of items that have their own unique sound. After all, you can easily identify thousands of objects and phenomena by sound with your eyes closed, not to mention the voices of people you know: from relatives and friends, to famous actors and singers.
Most well-known sounds are closely related to the associations they cause. Moreover, some bundles of “sound-Association” have a General meaning for most people, and some-individual, associated with personal experience, inclinations and predispositions of a particular person, as well as conditioned reflexes. For example, the sound of thunder during a forest walk for many is associated with mixed feelings about the possibility of getting wet from the rain, and for some-on the contrary, with joy about the opportunity to wash.
Some sound events may have persistent and unpredictable associations. If a certain melody or song was previously played during events that evoke pleasant memories, re-listening to the song will also cause pleasant associations. If the same melody is associated with tragic events, listening to it again will bring nothing but sadness and sadness. For this reason, when using well-known musical compositions, it is possible to cause or provoke stable associations both in one particular person and in the masses.
Combinations of sounds of different objects create completely new sounds. For example, the sound of several musical instruments can create an arrangement or cacophony, the voices of several people-a harmonious chorus or unpleasant noise-DIN.
When perceiving sound, the atmosphere in which a person is located is very important. The same sound at home and at work, day and night, today and yesterday will be perceived differently. At what this difference can be from small, to absolute.
The perception of sound can also be determined by the physiology and susceptibility of a person. Low-frequency sound vibrations that are not discernible by ear can cause a feeling of fear. The rhythm of music can enter into a trance, and lead away from the real perception. Loud and harsh sounds can be annoying and annoying.
The perception of Sound”
Sound and information
Sound is a wave. It, like a sea wave, covers you with your head. You can’t hide from it by covering your ears. We “hear” the sound with our bones, which means that by no means can you shield yourself from the sound information. The image can be turned over, and the image can be turned away. You can’t get away from the sound! Even if you turn off the radio-this is only a temporary imaginary victory over the sound: after all, you do not turn off the receiver, for example, from a neighbor. If you called a company that, along with the auto Secretary’s greeting, decided to tell you about their services and promotions, you will have to be patient and listen to everything they recorded-otherwise you will simply not be able to talk. You do not jump out of the train on the move, in which you are constantly offered various products loudly and persistently. And tried to persuade the driver of the minibus to change the wave? As a result, in some situations, we get almost forcible involvement of the target audience in the essence of the advertising message. On the other hand, audio information is relatively unobtrusive. For example, you can listen, drive, or work while listening. Sound doesn’t require all your attention, it takes just as much as it needs to affect your memory.
In sound, each element carries information, creates an atmosphere and mood: music, sound effects and noises, the speaker’s voice, pitch, intonation and reading speed, the text itself.
To prevent information from reaching the recipient: noisy space, other sound sources, too low or too high volume, slurred diction or too fast reading speed, the listener’s ignorance of some words and terms, poor knowledge of the language, poorly written text, poor recording quality.